Agility Loop

Needless to say, the four engineers that started the firm would not be the ones you would pick to help brand and market a new company.  However, this past week I got a tweet from Neueblue talking about their new venture Obsessless.com.  I was reminded over the past week of the great work that they did (then as Ranablue) in helping our firm get off the ground

Actually our marketing strategy was two staged.  First was just getting a decent website up and running as soon as we could.  However, in our third year we re-engaged with Ranablue to come up with something different to help us stand out from the crowd.  From the Neueblue website (they can write this better then I can):

Each Ennovex employee chose their own superhero identity complete with alias, unique super powers and character illustration - custom drawn by a comic-book artist. Additionally, the corporate identity was revamped and a corporate messaging structure was devised to reflect the themes of innovation, creativity and experience. We presented the tagline "Superpower at Work," to sum up the new culture and focus on the quality of personnel working at Ennovex.

We had each employee submit a questionairre and set of pictures to an artist, and a super hero picture would come back for that employee.  This super hero was then used for imaging on our website to include "Super Hero Profiles" which showcased some of our employees. Employees got business cards which had an image of their super hero on the back of the card.

Unfortunately, due to the loss of a big contract (at least for a 35 person firm), Ennovex was sold and we were never able to fully flush out the concept.  However, it was great working with Mike and Heather and the other folks at Ranablue, and I am sure they are still doing kick-ass work with other customers as we speak.